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About Us

Okay, let's pretend we're speed dating and we have less than three minutes to impress you. You look like one piece of hot totty and we're keen to get acquainted.

We (and by that we mean North Beach) were born in 1998 by wonder-duo, Baz and Caro. By 1995 they'd already launched Crew HQ on Auckland's Viaduct and surf shop Dock3 in Albany, but it wasn't until 1998 that they opened their first North Beach store. We don't mean to mention the word 'favourite' here, but we're definitely the fave of the three offspring. Anyway, less about the parents, you can meet them both in good time.

So what do we do you ask? Well, we're very career focused. With ten stores dotted across the North Island and a recently launched online site, we're also New Zealand's largest NZ owned and operated street, surf and skate lifestyle company. So yeah, we're a bit of a big deal- forgive the ego, but confidence is attractive, right?

Hobbies include skating and surfing obvs, but we also like to seek out the best lifestyle apparel the world has to offer, which is why we can offer you plenty of international brands, including the biggest range of NZ brands in the company. Like the sound of RPM, Lower, Lee, Vans, New Balance, Insight, Stussy, Hurley and Oakley, to name but a few? We can offer you them all.

In truth, we can actually say our job is our passion. But don't worry about commitment issues in this relationship; we'll always make time for our number one - that's you. Customer service is always high on the agenda because we really want this hook-up to go the long haul.

As far as physical attraction goes, come on now - just take a look at us! We're dressed to perfection in-store and out. Take a look at this incredible style; we're always out to impress, mostly because we go hard-out to source the best product our beady eyes can find. And let's be honest - we'd look great on you too.

So, that's us. Like what you see? Coz we do. Let's turn this into a second date and meet again - you can check us out online or by popping in-store. Our number's under the 'Contact Us' page, so pop it in your little black book and give us a call gorgeous.