Swanndri

The original outdoor brand: Since 1913 they've been using natures finest fibres to help you live ‘Outdoors Everyday’. The wool that goes into their classic styles is sustainable, ethical and traceable and quite simply the best wool in the world. Their best selling bush shirts remain unchanged since 1927, leaving Swanndri as one of New Zealand’s most iconic brands.

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Wrap yourself in the iconic warmth and durability of Swanndri, a brand synonymous with rugged outdoor pursuits. From the untamed wilderness to the everyday, their timeless designs blend heritage craftsmanship with modern functionality. Whether you're trekking through the wilderness or simply embracing the spirit of exploration, trust Swanndri to keep you comfortably prepared for every adventure.

Sustainability 

Made to Last: At Swanndri, durability is built into every step of their process, from design to lab testing. Their garments are not just clothes; they're a legacy, passed down through generations. With proper care, your Swanndri pieces are built to last a lifetime. They're committed to sustainability, with a strategy guiding us toward a regenerative, circular future.

From the Land: With 100% ZQRX certified wool, Swanndri's outerwear reflects a commitment to traceable, ethically sourced materials. Their partnership with ZQRX ensures well-treated sheep, fairly-paid growers, and regenerative farming practices. In 2023, Swanndri conducted a thorough review of their materials, finding that a small percentage of their fibers still come from polyester. While synthetic fabrics offer unique properties, they're dedicated to reducing their reliance on them.

Treading Lightly: In response to the climate emergency, Swanndri's actively reducing energy usage across their sites and with their suppliers. Understanding their carbon impact, they're committed to aligning with global emission reduction targets. Rejecting throwaway culture, they aim to keep garments out of landfills by promoting circularity. Their efforts include a wool biodegradation study, illustrating their dedication to sustainability. Increasing the use of recyclable materials in packaging, they prioritise reuse and compostability. Delving into water usage in their supply chain, they recognize the importance of every drop.


FAQ's

Where is Swanndri manufactured?
While manufacturing of most items moved off shore in 2005 due to resource constraints, Swanndri still grows wool for its outerwear in NZ and produces socks and leather belts locally. In 2018, a small range of bush shirts made in New Zealand was reintroduced, with plans for more Made in NZ collections.

What materials are used in Swanndri garments?
Wool remains the core fiber of all Swanndri products, sourced from high-quality farms throughout New Zealand. Known for its sustainability, durability, and comfort, wool has been the backbone of Swanndri for over a century.

Is Swanndri only for rural environments?
While Swanndri's heritage lies in keeping farmers and outdoor enthusiasts comfortable, its signature style extends beyond rural settings, making it popular among city dwellers as well.