Consider(ed) Cotton, orgainc cotton, BCI Cotton

Organic Cotton:

If you haven’t ‘cotton’ed on to organic cotton and why it’s got a whole lotta lovin’, here’s just a few reasons why you’ll wanna consider goin’ organic.

1. Skin Lovin’ - Organic cotton is one of the most comfy and soothing natural fibres for the skin, which makes it the ideal material for your garms’.

2. Without Nasty Pesticides - Conventional cotton is one of the most pesticide dependent crops in the world. Organic cotton is grown without harmful chemicals, leaving the soil, air and water free from nasty contaminants.

3. Reduces Water Usage - The estimated water usage for one organic cotton tee is up to 91% less than conventionally grown cotton.

4. Fewer Greenhouse Gas Emissions - Organic cotton creates 46% less greenhouse gas emissions by farmers working with nature to build healthy soils, which store carbon and help combat climate change.

5. Reduces Global Warming Potential - Growing organic cotton has been shown to reduce the potential of global warming by 46% compared to conventional cotton.

6. Reduces Energy - Energy demand for organic cotton was found to be 62% lower than that of conventional cotton.

BRANDS TO CONSIDER:

BCI Cotton:

The Better Cotton Initiative (BCI) is the largest cotton sustainability programme in the world.

Why we love it: Today, less than 25% of cotton is grown in a way that actively protects people and the environment. BCI aims to transform cotton production from the ground up by helping farmers to make a decent living, become more resilient to unpredictable climate conditions and build their capacity to adopt sustainable practices like using water more efficiently. Better Cotton is grown in a way that protects and restores the environment, while also improving farmers’ livelihoods.