DENIM '26

This year’s denim drop, the parachute within your wardrobe.

We’ve all been there: that moment when your outfit betrays you. But denim? Denim never does. A classic. A fun detail. The base to any good outfit — the main event, or the parachute that keeps your fit from ever falling apart.

BEHIND THE SCENES

From the jump, it seemed as though this campaign was doomed to fail. Date changes, weather implosions, location desolation.... until one hero in our HQ came to the rescue... literally... Emergency de-commissioned parachutes. You couldn't write about it…

So, from dunes to studio, caffeine-injected madness, and an emotional support doggo we hit the drop zone 🪂

BRAND STAND OUTS

A few brands to keep a cheeky eye on this season

Abrand is bringing the funk this Autumn, adding flares into the mix for the men, cocoon style denim and fun washes/patterns. Watch this space for something new and interesting landing soon.

XLarge is serving up big bad baggy styles that we are excited to see roaming the streets. Barrell leg, panel detailing, new washes but their classic quality finishes.

One Teaspoon, the cult fav when it comes to denim shorts, is now bringing us JEANS! And they did not disappoint. Signature OT bleach washes and unmatched fit. These (semi) new-comers have hit the ground running.