Locale '23
06 Oct, 2023
A Little Spring Refresh: Locale’s Spring Campaign
When spring rolls around, there’s something about the change in season that makes us want to hit refresh.
Out with the old, in with the new—and suddenly the wardrobe you were perfectly happy with five minutes ago feels like it could use a little something.
Enter Locale’s Spring Campaign.
Set against rolling green hills and open fields, the 2023 Locale Spring Campaign embraced everything we love about the season. Think soft pastels, beautiful denim, and effortless silhouettes that prove some combinations really are timeless.
The New Locale Range
Fast-forward to now, and Locale’s latest range is bringing a fresh perspective to the everyday wardrobe.
This time around, the soft pastels make way for moodier earthy tones, timeless neutrals, and classic staple shades designed to stand the test of time.
Locale Tops and T-Shirts
When it comes to Locale tops and t-shirts, there’s a fit for every mood. From fitted essentials to relaxed oversized tees, each style is designed to mix, match and work effortlessly with the rest of your wardrobe.
The Supply T-Shirt offers a more fitted silhouette, making it perfect for layering under a cardigan or hoodie in cooler weather, or pairing with denim shorts and skirts when the sun comes out.
Prefer a more relaxed look? The Heavyweight and Oversized Tees are made for easy, everyday styling. Pair yours with tailored pants for that effortless relaxed-meets-polished look.
Then there are Locale Essentials—your go-to basics for everyday wear. Choose from scoop, boat and classic crew necklines, with flattering fits designed to layer, style and wear on repeat.
Think of them as the foundation of your capsule wardrobe: versatile women’s tops and t-shirts that make getting dressed a whole lot easier.
Check out our new range of Locale's tops and tees here ✨
𔓘 Heavyweight T-Shirt 𔓘 Supply T-Shirt 𔓘 Oversized T-Shirt 𔓘 Essential Long Sleeve Top 𔓘
Essentials Scoop Neck Long Sleeve Top 𔓘 Essential Boat Neck Long Sleeve Top 𔓘 Off The Shoulder Top 𔓘
Locale Hoodies and Layers
Now, let’s talk layers. Because when it comes to Locale hoodies, sweatshirts and layering pieces, comfort and style are very much invited to the same party.
Soft, cosy and effortlessly cool, Locale’s women’s hoodies and sweatshirts are the kind of wardrobe staples you’ll reach for when the temperature drops—or simply when you want your outfit to feel a little more relaxed. Designed for everyday wear, these versatile layers make an easy addition to any capsule wardrobe.
The Essentials Box and Oversized Hoodies are perfect if you’re a hood-on-your-sweat kind of girl. Available in a range of colours, fits and variations, there’s a style to suit every mood and personal style. Pair your hoodie with your favourite Locale jeans for an easy everyday outfit, or lean into the oversized silhouette with leggings and your go-to sneakers.
More of a quarter-zip or crew neck sweatshirt girl? We’ve got you covered there too. These timeless styles are perfect for layering and can easily take you from a morning coffee run to a casual day out. Wear them over a basic tee or underneath a jacket when you need an extra layer.
And then there’s the Essentials Shirt—your new favourite layering companion. Wear it open over a basic top, layer it underneath a jacket, or button it up and let it take centre stage. It’s another versatile piece designed to work with the rest of your wardrobe.
Whatever your wardrobe vice—hoodies, crew necks, quarter-zips or shirts—we’re not judging. In fact, we’re encouraging it.
With plenty of Locale clothing and everyday layering pieces to choose from, consider your capsule wardrobe officially sorted.
Now go on, have a geez.
Check out our new range of Locale's hoodies and layers here ✨
𔓘 Essentials Box Hoodie 𔓘 1/4 Zip Sweatshirt 𔓘 Essentials Oversized Hoodie 𔓘 Slouch Crew Sweatshirt 𔓘
Locale Pants and Knitwear
What goes better with a great pair of Locale pants than cosy women’s knitwear? We’re waiting...
That’s right—knitwear.
When the temperature drops, there’s nothing better than slipping into a soft, snuggly knit. Luckily, Locale has a range of versatile women’s pants, trackpants and knitwear designed to keep you comfortable without compromising on style.
Think effortless everyday staples, relaxed silhouettes and easy-to-style pieces that can be mixed, matched and worn on repeat. Basically, everything a good capsule wardrobe should be made of.
Check out our new range of Locale's pants and knitwear here ✨
𔓘 Lucy Knit Sweatshirt 𔓘 Cherry Cardigan 𔓘 Belle Knit Sweatshirt 𔓘
Essentials Straight Leg Trackpants 𔓘 Stevie Pants 𔓘
Our Favourite Locale Pieces
From tops and tees to sweats, layers, pants and knitwear, these are the wardrobe staples that quietly do the heavy lifting. The pieces you can reach for season after season, style a dozen different ways, and somehow always make work.
Versatile, easy to wear and designed to mix and match, they’re the foundations of a wardrobe that works as hard as you do.
We’ve rounded up a few of our current Locale favourites below.
The best part? These pieces were practically made to be worn together. Think less “What goes with what?” and more “How many ways can I wear this?”
With versatile silhouettes and easy-to-pair colourways, the collection lends itself perfectly to building a capsule wardrobe—one where a handful of well-chosen pieces can take you through spring and beyond.
Think your favourite pair of jeans styled with a classic button-up or an everyday hoodie, finished with Billini ballet flats for those cooler spring days. Or, when the sun finally decides to show up, pair the Stevie Pants with a simple tank for an effortless warm-weather look.
Because spring dressing doesn't need to mean an entirely new wardrobe. Sometimes, all it takes is a few good pieces, a little imagination, and the willingness to give your wardrobe a refresh.
And Just Like That…
But while trends come and go, great wardrobe staples never really go out of style.
So, whether you’re giving your wardrobe its annual spring refresh or finally committing to that capsule wardrobe you’ve been thinking about, Locale has you covered. Think timeless denim, versatile separates, and effortless staples designed to be mixed, matched, and worn on repeat.
Designed right here in Aotearoa, for Kiwis by Kiwis, Locale is proof that shopping local can look seriously good.
New season. New staples. Locale. 🌼
