Picture this, you're jamming to "Californication" by the Red Hot Chili Peppers, the sun still blazing after a day at the beach. Sporting your favourite baby tee, you're capturing moments on your disposable camera. The bonfire is crackling, and maybe a game of Uno is in full swing. Life is good.

That’s how we envisioned our summer campaign, each shot as a nostalgic flick through your early 2000s summer photo album. Embracing the resurging Y2K style, music, and aesthetic nearly two decades later, we aim to bring a wave of nostalgia, making this summer a vibrant throwback to the good ol' golden days.

Dress Like The Year 2000

Dress to impress, Y2K style – North Beach edition! Grab your bucket hat, crimp you hair, rock those overalls and flaunt some jorts. It's all about the fun, the sun, and letting the early 2000s vibes take over!

Soundtrack of Nostalgia

The 2000s had it all – the fashion, the tunes, and those epic music videos with choreography that made you want to join in. It's no wonder those songs are still pumping 20 years later – they're timeless anthems that keep the good vibes going. To become the ultimate crowd-pleasing DJ, spin this playlist here!