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Independently owned & operated by surf legends Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder, Former is an apparel & media company for those who prefer to defy normality, corporate idiosyncrasies, industry traditions, and predictability.

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Independently owned & operated by surf legends Craig Anderson, Dane Reynolds, Austyn Gillette and Dylan Rieder, Former is an apparel & media company for those who prefer to defy normality, corporate idiosyncrasies, industry traditions, and predictability.

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