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Denim: Why we love it and what we love!!

17 Feb, 2021

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by North Beach

One of the few good things about summer ending is that we get a chance to wear more clothes. I know that sounds weird but just think about all the iconic “fashion” cities of the world; Paris, New York, Melbourne; they all have serious winters where the locals step up their fashion game.

Forgetting for a moment all the stockings, scarves, coats and crews, lets talk about one essential textile sure to feature in everyone’s winter wardrobe: Denim.

Denim really is a super fabric. Sure, it's durable, wearable and nearly indestructible, but what makes it ‘super’ is that it keeps its cool credentials year after year, decade after decade. Sew it up into some jeans and boom, no other item of clothing says so much about the wearer in such a subtle way.

What brand are they? What cut? What colour? Such simple ingredients that tell a powerful story.

So what’s it gonna be for you this year? Cropped? High waisted? Wide leg? Skinny? What about rips or acid wash?

There were too many options for me to decide, so I went out and asked some of the buyers, artists, marketers and designers at North Beach what they were excited about for Denim 2021 and I can tell a lot about their personalities just by what they said. So much so that I’ve had to hide their identities for their safety (and mine).

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MW - Buying

What excites you about our denim range this season?

I'm excited to see the revival of the heritage fits coming through this season (Our Mums will be proud) Im also excited to see a big move on from the skinny jean - Don’t get me wrong we still gotta have a skinny in our wardrobe and obviously love a good black skinny jean :)

I'm also excited for the wider relaxed shapes coming through in cool light blue washes. It’s a bit more about comfort and the cool factor. Wear them longer with a white sneaker and an oversized band tee.

What is your fave style of jean this season and why?

Fave style this season is a tough one because I love so many. Rollas East Coast Flare is ultra cool and can be dressed up but also kept casual with a band tee or white singlet. I find the flare is a really flattering shape on a lot of different body types. Quite forward, but its a super hot trend at the moment

I also have to say the Abrand slouch (coming soon) is another fav of mine, longer in the leg and relaxed fit is super cool. It’s a new shape for Abrand, but I know the girls are going to love it. Looks sick with some white sneakers and oversized band tee.

But wait… when it comes to heritage, Levis is a big one and they are making some awesome new fits. The ribcage is super high waist with straight leg. You just cant go wrong with the ribcage from Levis (I think this is my fave style) - And North Beach has it coming in 5 different shades over AW21

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JS - PHOTOGRAPHY

What excites you about our denim range this season?
Really excited about our growing range this year, more brands to choose from.

What is your fave style of jean this season and why?
Stoked on the baggier styles coming from Lee and Afends.

SHOP RELAXED FIT - MENS

LEE Baggy Jean in Time Blue
SHOP STYLE

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JG - DESIGN

What excites you about our denim range this season?
The fucking awesome brands we’re stocking

What is your fave style of jean this season and why?
Classic black skinny/slim

SHOP SKINNY BLACK JEANS


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SD - CONTENT

What excites you about our denim range this season?
So many on trend styles, lil bit more exciting than your classic jeans.

What is your fave style of jean this season and why?
Levi’s rib cage straight in cloud or east coast flare in vanilla cord.


Levi's rib cage straight in cloud
SHOP STYLE

Rolla's East coast flare in vanilla cord
SHOP STYLE

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HJ - CONTENT

What excites you about our denim range this season?
Lots of trending styles and colours coming through this year, also super exciting to see brands put a focus on features such as eco wash and BCI.

What is your fave style of jean this season and why?
Lee Baggys or Abrand Slouch, so excited to swap the skinnies/slims for a 90's vibe.

Abrand Slouch (coming soon)

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CP - CONTENT

What excites you about our denim range this season?
Love that the silhouettes are getting wider (relaxed leg, wide leg and flares) and am obsessed with the ecru washes.

What is your fave style of jean this season and why?
Abrand Slouch (coming April) or for one in store now the Riders Hi Straight in Ecru

https://www.northbeach.co.nz/womens/clothing/jeans/high-rise/hi-straight-jean?i=RIQ320R%2F551806%2F014&c=ecru

Riders - Hi Straight in Ecru
SHOP NOW

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MS - DESIGN

What excites you about our denim range this season?
Good variety and quality brands - also the fact we have hemp styles.

What is your fave style of jean this season and why?
Afends Ninety Two Hemp Jeans


Afends Nintey Two Hemp Jeans
SHOP NOW

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DS - MARKETING

What excites you about our denim range this season?
Love that we've moved away from skinny jeans!

What is your fave style of jean this season and why
Flared Jeans, they feel super vintage and fun.

Straight outta DS mood boards
SHOP FLARES

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FC - ECOMM

What excites you about our denim range this season?
Love that there is something for everybody - New, trend focused styles through to classic styles for that person who just wants to replace their worn out pair

What is your fave style of jean this season and why?
Levi's Ribcage Straight in cloud over. Heritage brand, straight leg, no rips

Levis's Ribcage Straight Ankle Jean in cloud over
SHOP NOW

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