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About Us

At North Beach we reckon it’s pretty damn important to look your damn-fine best. That’s why we have eleven stores nationwide and one impeccably-awesome online store – stacked to the rafters with both international and home-grown garms; things to keep you looking crazy-hawt all year long.

We have new stores opening on the reg and a website so easy to use, even your granny could order herself some sweet new Stussy gear. Plus, all our floor staff are rad. Seriously, go check em out – take a peak from behind the hoodies’ rack – they’re insane off-the-radar kinda rad. And they know heaps about all the brands we’re renowned for, from your classic surf brands such as O’Neill, Ripcurl and Roxy, to NZ’s home-grown superstars like RPM, Huffer, ilabb and Lower. Basically, our staff are here to help you out, so don’t be shy to hit them up for some sweet advice.

So yup, we’re pretty much the perfect retailer of surf and skate apparel – in every single way. Or at least we try to be, so come hit us up, we’ll show you some fine new threads…..and a hella good time.