In 1993 DC co-founders Ken Block and Damon Way created a line of shoes specifically for skateboarders. In 1995, street skateboarder Rob Dyrdek was added to DC's pro skate team and Block and Dyrdek developed a durable shoe that could handle the stresses of skateboarding. Today, DC stands as a global brand that has expanded to include apparel, boots, outerwear and accessories.