Neuw

Three friends with a dream to bring quality denim from the history books to the 21st century. Neuw focuses on bringing the best jeans with the best fabrics in the most ethical and responsible way. Denim that will last!

Shop Neuw Jeans at North Beach

From referencing personal archives dating back 100 years the Neuw trio have dedicated themselves to crafting denim that embodies their homes and love of contemporary music, art and vintage design. Taking into consideration the best fits, fabrics and finishes and adding a 'Neuw' spin on things, Neuw has become a force to be reckoned with. Presently, Neuw stands out as one of the select owner-operated denim labels globally, expanding its seasonal offerings to encompass a premium range of attire for both men and women.

The little details: New Denim 

Created from a trio that loved contemporary music, art and vintage design, Neuw is a mirror into the co-founders archives. Taking ideas from their own pre-loved, vintage denim, like the fob ring, the revision dart and the 'repair stitch'. For example the 'Repair Stitch' was a way for incorporate a vintage feel into a new pair of jeans. From looking back at their old jeans they found old repair stiches and watched to include this detail as a signature 'scribbled on every pair of Neuw denim.

Trending cuts: Jonsey Singlet

A cult fav, we're sure you've heard of, the Jonsey singlet! Made from premium organic cotton, a thick ribbed binding and the perfect fit for all. This versatile garm is great for on it's own or laying in the cooler months and it comes in many colourways!

FAQ:

What is the ring on the Belt loop of all Neuw jeans? 

The iconic Neuw Fob Ring, adorning the front right belt loop of every pair of Neuw Denim jeans, pays homage to a cherished relic: the fob watch that was passed down from our Denim Director, Pär's grandfather. On a Drunken night out in Stockholm the watch that was always connected by a chain from his belt loop broke ands all that was left was the ring. From that day on he kept the fob ring there as he loved the way it looked. Hence now the ring that is fastened to every pair of Neuw denim.

Does North Beach only sell Neuw Denim?

No! We sell Men's and women's apparel such as singlets, dresses, skirts, shorts and knitwear.