Quiksilver launched a women's line in 1990 and it proved the company had balls. It was a market first and a positive reception was never guaranteed. Fortunately, the brand's popularity grew almost instantaneously and other surf brands soon followed. Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it soon branched into boardshorts and established innovative, forward-thinking designs, exceptional quality and daring concepts.