Chances are, if your old man was a cool skateboarding grom in the 70s, he probably knew all about Cali-based skateboarding brand, Santa Cruz – and that makes him one of the original steaze-stars. Yup buddy, your daddy was O-ridge hipster cool. You don’t get much radder than Santa Cruz; a veteran brand of slick street subculture, it’s a Santa Cruz based company (funny that) with roots so firmly planted in the skateboarding industry, yank hard enough and you'll pull up Tony Hawk.