Hurley | Men's & Women's apparel & Swim | North Beach

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Hurley

Start the story in 1970s California. Fast forward four decades and Hurley presents as much art, music and individualism in its apparel, as it does beach and surf.

Shop Hurley Surf wear at North Beach

The world of Hurley

The Hurley world is here to empower the next gen with the ways of the water. Collaborating with the best surfers, skaters, artists and musicians to create innovative and lasting gear. From hats to shorts, knitwear, t-shirts and Shirts stock up on goods that's bring you joy. Pepper your style with a bitta' southern California!

Never Not Cool : Boardies

A Hurley classic and one that doesn't go unrecognised. From Professional surfers to your average Joe's, Men's boardshorts are the answer to a laid-back life. With a loose fit, falling just above the knee these all-year-round shorts will take you from the beach to the bar and everything in between.

FAQ

Who does Hurley sponsor?

Hurley sponsors athletes from all over the world. Surfers, skaters, hydro-foilers and even boarders in the colder climates. 50+ ambassadors with sick talent and positive attitudes.

How long has Hurley been around?

Celebrating their 25th anniversary in 2024, Hurley dug deep into their archives and brought out some heritage pieces.

What's so good about the Phantom technology fabric?

Quick drying, sustainable, four-way stretch and durable, what's not to like?

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