The "YOU KNOW" exclusive hoodies, available only here at North Beach, have established themselves as more than just a clothing item; they've become a symbol of local pride and style. Before you say "But it's summer" let us remind you of NZ's track record with the last 3 summers... if you can even call'em that.

So with this proof that a hoodie is an all-year-round accessory, let us continue.

The newfound favourite brand, YOUKNOW have won us all over with their dedication to the ‘hoodie’ cause. Mixing simplicity with maximalism (if that’s even possible) to create eye-catching and super wearable garments. Built off the back of friends, whanau and the wider community making YOUKNOW freshingly organic and full of good vibes since it started back in 2017.

The Exclusive Range

The exclusivity of these garms’ lies not only in their limited availability but also in their carefully crafted designs that reflect the eclectic spirit of our mates at YOU KNOW.

Embodying the unique essence of two innovative New Zealand-made companies and catering to those who appreciate the area's distinct culture and lifestyle. With attention to detail and a commitment to quality, these hoodies stand as a testament to the fashion-forward mindset of Aotearoa - they are a wearable celebration of a vibrant community.­

Keep an eye out for the EXCLUSIVE water mark online at North Beach just to add a touch more irresistible allure. With limited time stock and ONLY sold at North Beach you better get in quick and be sure to wear your hood with a sense of pride – knowing you look hella’ good.

Shop the full YOU KNOW range HERE